Circles.Life is a brand under Liberty Wireless. Liberty Wireless, a digital telecommunications company based in Singapore, established Circles.Life as its mobile brand. In July 2015, Liberty Wireless signed an agreement with M1 Limited to utilize M1’s network, allowing Liberty Wireless to operate as a mobile virtual network operator (MVNO) and launch the Circles.Life brand .

Circles.Life is a digital telecommunications operator based in Singapore, known for its role as a mobile virtual network operator (MVNO). Launched by Liberty Wireless in 2016, Circles.Life offers mobile phone plans and related services. The company differentiates itself with a customer-centric approach, leveraging a fully digital platform to provide flexibility and control to its customers. This includes customizable data plans, no-contract services, and various digital lifestyle services, making it appealing to a tech-savvy audience. Circles.Life operates on the network infrastructure of M1 Limited, one of the main telecom providers in Singapore, allowing it to offer nationwide coverage.

What is mobile virtual network operator?
A Mobile Virtual Network Operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. Instead, MVNOs enter into agreements with Mobile Network Operators (MNOs), who do own the infrastructure, to buy network bandwidth at wholesale prices and then resell it to their customers under their own brand.

MVNOs are able to offer competitive pricing and flexible plans by focusing on niche markets or providing specialized services that differentiate them from traditional network operators. They often cater to specific customer needs such as budget plans, international calling, or data-heavy services, without the overhead costs associated with maintaining network infrastructure. This allows MVNOs to innovate in customer service, billing, and data management, often leveraging technology to enhance user experience and efficiency.