In 2024, the landscape of influencer marketplaces is diverse, catering to various budget ranges and needs. These marketplaces are classified into different segments based on the scale and reach of influencers, including nano, micro, macro, and mega influencers.

1. Nano-Influencer Marketplaces: Targeted at small businesses or individuals with limited budgets, these platforms specialize in connecting brands with influencers who have smaller but highly engaged followings, typically ranging from 1,000 to 10,000 followers. These influencers often have a very niche audience, offering targeted and personalized content.
2. Micro-Influencer Marketplaces: Catering to medium-sized businesses, these platforms connect brands with micro-influencers who typically have followers between 10,000 to 50,000. They are known for having a loyal audience and higher engagement rates compared to larger influencers, making them ideal for brands looking for a balance between reach and engagement.
3. Macro-Influencer Marketplaces: These are suitable for larger businesses with substantial marketing budgets. Macro-influencers, usually having followers between 50,000 to 1 million, offer a wide reach. These platforms provide access to influencers with significant influence and the ability to drive trends.
4. Mega-Influencer and Celebrity Marketplaces: At the highest end of the budget spectrum, these platforms offer access to celebrities and mega-influencers with millions of followers. They are best suited for large-scale campaigns that aim to reach a massive audience.

Each of these marketplaces offers different tools and services, such as campaign management, analytics, and tailored matchmaking between brands and influencers. The choice of marketplace depends on the specific goals and budget of a marketing campaign.